Hearing is something most of us take for granted — until it starts to change. Whether it’s struggling to follow conversations, turning the TV up louder, or noticing a persistent ringing in your ears, hearing loss can have a significant impact on everyday life. Understanding what hearing loss means can help you better understand your situation, and how we can support you.
At Hear Aberystwyth and Hear Aberteifi (Cardigan), we help people across West Wales better understand their hearing and find solutions that genuinely improve quality of life.
What is Hearing Loss and How Does it Happen?
Hearing loss occurs when sound signals are not effectively transmitted from the ear to the brain. This can happen anywhere along the auditory system — from the outer ear through to the inner ear and auditory nerve.
There are two main types of hearing loss:
Sensorineural Hearing Loss
This is the most common type and occurs when there is damage to the delicate hair cells within the inner ear (cochlea) or the hearing nerve itself.
- Typically permanent
- Often linked to ageing or noise exposure
- Can affect clarity of speech, especially in noisy environments
Conductive Hearing Loss
This type of hearing loss happens when sound is physically blocked from reaching the inner ear.
Common causes include:
- Ear wax build-up
- Fluid or infections
- Problems with the eardrum or middle ear
The good news is that conductive hearing loss is often temporary and treatable, particularly when caused by ear wax — something we regularly help patients with using safe and effective removal techniques.
Age-Related Hearing Loss (Presbycusis)
Age-related hearing loss is one of the most common health conditions in the UK.
Research suggests:
- Over 40% of people aged 50+ experience hearing loss
- This rises to over 70% in those aged 70 and above
This type of hearing loss develops gradually over time due to wear and tear of the inner ear.
If you have age-related hearing loss, you may notice:
- Speech sounds less clear (especially “s”, “f”, and “th”)
- Difficulty following conversations in background noise
- Voices sounding muffled
Because it develops slowly, many people don’t realise how much their hearing has changed until it starts affecting daily life.
Sudden Hearing Loss: When to Act Fast
Sudden hearing loss can occur quickly — sometimes instantly or over a few days.
It may present with:
- Hearing loss in one or both ears
- Tinnitus (ringing or buzzing)
- Dizziness or balance issues
Although rare, this can be a medical emergency.
👉 If you experience sudden hearing loss, it’s important to contact your GP or NHS 111 immediately, or attend A&E if necessary. Early treatment can be critical.
Noise-Induced Hearing Loss
Exposure to loud noise is one of the leading causes of hearing damage.
This may include:
- Working in noisy environments
- Loud music through headphones
- Sudden loud sounds (e.g. machinery, explosions)
Noise-related hearing loss often affects higher-pitched sounds and can make conversations — especially in busy places — more difficult to follow.
The positive news is that this type of hearing loss is largely preventable with the right protection and awareness.
Other Causes of Hearing Loss
Hearing loss can also result from a range of other factors, including:
- Genetics
- Certain medications (ototoxic drugs)
- Benign growths such as acoustic neuromas
A comprehensive hearing assessment can help identify the underlying cause and ensure appropriate next steps or referrals if needed.
What Are Some Common Signs of Hearing Loss?
You might benefit from a hearing check if you notice:
- People seem to mumble when they speak
- You frequently ask others to repeat themselves
- Conversations in noisy places feel difficult
- Group discussions are hard to follow
- You feel tired after listening for long periods
- Others comment that your TV volume is too loud
- Difficulty hearing on the phone
- Ringing or buzzing in your ears (tinnitus)
Why It’s Important Not to Ignore Hearing Loss
Untreated hearing loss doesn’t just affect your ears — it can impact your overall wellbeing.
Many people experience social withdrawal, frustration or embarrassment, increased feelings of isolation. There is also growing research linking untreated hearing loss to an increased risk of cognitive decline and dementia.
Despite this, people wait on average up to 10 years before seeking help.
Early intervention can make a significant difference — not just to your hearing, but to your confidence and quality of life.
Hearing Loss Treatments
Hearing loss treatments can vary depending on your situation. At our clinics, we take a personalised approach — ensuring your hearing solution fits your lifestyle, not just your audiogram. These could look like:
Ear Wax Removal
For conductive hearing loss caused by wax build-up, we offer:
- Microsuction (gold standard method)
- Water irrigation
- Manual removal techniques
These are safe, effective, and often provide immediate improvement. To know more about wax removal treatments, visit our Ear Wax Removal page via the Services menu.
Hearing Aids
For permanent hearing loss, modern hearing aids can make a life-changing difference.
Today’s devices:
- Are discreet and comfortable
- Use advanced digital sound processing
- Improve clarity in conversations and background noise
- Connect seamlessly to smartphones and other devices
Ongoing Support & Care
We understand that hearing care doesn’t stop at fitting hearing aids. That’s why at Hear Aberystwyth and Aberteifi, we also provide:
- Hearing aid servicing and maintenance
- Adjustments and fine-tuning
- Advice on communication strategies
- Long-term support as your hearing needs evolve
How Do I Get My Hearing Checked?
If you’ve noticed any changes in your hearing, the first step is a professional assessment. We offer comprehensive hearing tests designed to give you a clear understanding of your hearing health.
During your appointment, we will:
- Discuss your hearing concerns
- Examine your ear health
- Carry out detailed hearing tests
- Explain your results clearly
- Recommend tailored solutions if needed
Visit us at one of our clinics in:
- Aberystwyth (11 Baker Street)
- Cardigan (Unit 3, Canolfan Teifi Pendre)